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Publish at October 27 2021 Updated November 16 2021

The e-reputation, avoid that the memory of the web plays tricks on us

How to deal with e-reputation issues

e-reputation

It has become customary to googlelise a person's name for various reasons : in the context of a job, in a more private context or many others. Content about you can remain accessible years after it has been published.

E-reputation, what is it?

Simply put, e-reputation is the image that the Internet sends back about a person or an organization when a search is made about him/her.

What is present on the Internet about a person can be because of him/her, but also because third parties have published texts, images or videos about him/her. A person's e-reputation is therefore dependent on what other people do about them. This can quickly become problematic.

The various legislations

If derogatory things about you are present on the web, there are legal texts that can help you make them disappear. Note that in order to make them go away, you have to know they exist. So a useful measure is to regularly type your first and last name into Google.

It's also helpful to create a Google Alert on yourself by going to Google Alerts.  For those of you who would like a little tutorial, here's one that describes this service.

Slander and/or defamation

Whatever your country of residence, it is likely that criminal law prohibits publishing things that would be defamatory or libelous. Not only the author, but also the structure that hosts this type of content is exposed to penalties ranging from simple fines to prison sentences.

The service-public.fr  is very explicit about this :

If you are the victim of a malicious publication on the internet (text, video, photo,...), you can report it and ask that it be removed. You can also lodge a complaint against the author of the publication and against the website host. The author of the publication will be sanctioned if his publication violates the law (racism, insult, invasion of privacy...). The host will be sanctioned if it is proven that he deliberately put online or left online this illegal content. "

The GDPR and personal data

 The CNIL defines personal data as :

"Personal data is any information relating to a natural person who can be identified, directly or indirectly ".

For example: a name, a photo, a fingerprint, a postal address, an email address, a telephone number, a social security number, an internal personnel number, an IP address, a computer connection identifier, a voice recording, etc.

It does not matter whether this information is confidential or public. "

Based on this definition, any written or visual content that identifies or links you is likely to be personal data.

Article 17 of the GDPR provides a right to erasure also known as the Right to be Forgotten.
See https://www.privacy-regulation.eu/fr/17.htm

The Right to Deregistration

According to the CNIL,

" the Judgment of 13 May 2014, the CJEU (Court of Justice of the European Union) states that Internet users, only European, who are not public persons have the right to request that search results be removed from search engine indexes "

Taking legal action

People who want to remove certain content from the web's memory therefore have legal tools to try to do so.

However, procedures can be long and expensive, so it is useful to act preventively to preserve one's e-reputation but also to try to be as little vulnerable as possible.

Preserving one's e-reputation

Dozens of texts have already been published on the subject, here is a brief summary :

Self-censoring

Common sense is to not post or even create any content that will damage your reputation. Are you drunk? Don't get your picture taken and don't take selfies.

Know that any content that exists that you think is private may be released or disclosed one day without your knowledge. This could be as a result of a loved one's " betrayal ", computer hacking or simply losing a device.

In this regard, a case is making noise about the computer that the son of the American president would have repaired. The storage of sensitive information must therefore also be accompanied by prudential measures.

Actively managing one's e-reputation

Finally, people who actively manage their e-reputation reduce the risk of inappropriate or simply uncontrolled content being the most visible.

To build your e-reputation, it is advisable to proceed by steps :

  1. Define what I will publish and what I forbid myself to publish;
  2. Know on which media and platforms I will publish content : Blog, Social Networks, Youtube, etc.
  3. Create relevant content on the established themes;
  4. Disseminate and make visible the published content;
  5. Network with legitimate people in the themes.

The issue of e-reputation comes up regularly but the lack of information given and training to know how to manage it make the problem recurrent.   When will a course on e-reputation to all young ... and not so young ?  


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